Lexus A Beautiful Contradiction

Lexus in Australia is running “A Beautiful Contradiction”, a television commercial focused on the car’s unique handling features – its ‘Sport’ and ‘Eco Hybrid’ modes. The car demonstrates its talents on a moving platform set against a dramatic coastal headland. The car demonstrates assertiveness, speed and power when the car is in its ‘Sport’ mode, and gracefulness, ease and tranquility when it’s in ‘Economy’.

Lexus Dish in A Beautiful Contradiction commercial


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Credits

The Beautiful Contradiction ad was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director Steve Back, creative director Steve Jackson, copywriter John Mcelvey, art director Pete Galmes, art director Simon Cox, agency producer Llew Griffiths, account director Emma Belcher.

Filming was shot by director Matt Murphy via GoodOil Films, Sydney, with producer Ben Scandrett-Smith and director of photography Susan Stitt.

Editor was Bernard Garry at The Editors, Sydney. Sound was designed by Simon Kane at Song Zu, Sydney.

Post production was done at Fuel VFX, Sydney, by VFX supervisor Andrew Hellen, executive producer Celia Nicholas, and producer Erica Ford.

Lexus Dish in A Beautiful Contradiction commercial

Fuel’s artists were able to replicate the Lexus with photoreal accuracy, using Maya and Maxwell, to ensure a seamless transition between shots of the real Lexus, and those shots that required a CG version. The car was filmed on a static platform which had a small amount of textured surface and was subsequently recreated for the moving CG gimble. The headland was scanned during a helicopter shoot and recreated in 3D in order to give the artists flexibility during the complex edit.