Lexus in Australia is running “A Beautiful Contradiction”, a television commercial focused on the car’s unique handling features – its ‘Sport’ and ‘Eco Hybrid’ modes. The car demonstrates its talents on a moving platform set against a dramatic coastal headland. The car demonstrates assertiveness, speed and power when the car is in its ‘Sport’ mode, and gracefulness, ease and tranquility when it’s in ‘Economy’.
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The Beautiful Contradiction ad was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director Steve Back, creative director Steve Jackson, copywriter John Mcelvey, art director Pete Galmes, art director Simon Cox, agency producer Llew Griffiths, account director Emma Belcher.
Post production was done at Fuel VFX, Sydney, by VFX supervisor Andrew Hellen, executive producer Celia Nicholas, and producer Erica Ford.
Fuel’s artists were able to replicate the Lexus with photoreal accuracy, using Maya and Maxwell, to ensure a seamless transition between shots of the real Lexus, and those shots that required a CG version. The car was filmed on a static platform which had a small amount of textured surface and was subsequently recreated for the moving CG gimble. The headland was scanned during a helicopter shoot and recreated in 3D in order to give the artists flexibility during the complex edit.