Lego Builders of Tomorrow

Wind turbines in the 80s, energy saving bulbs in the 70s, clamshell mobiles in the 60s. Unthinkable? Not for the young master builders of the “Builders of Tomorrow” print and television advertising campaign for LEGO. The target group here wasn’t just children, rather the parents in particular who often recognise themselves in the images. The campaign has won a Gold medal at the Golden Awards of Montreux, Silver and Bronze awards at the One Show.

Lego Builders of Tomorrow Light Bulb

Lego Builders of Tomorrow Wind Turbines

Lego Builders of Tomorrow Calculator

Click on the image below to play the video.


The Builders of Tomorrow campaign was developed at Serviceplan Gruppe, Munich, by chief creative officer Alex Schill, executive creative director Matthias Harbeck, creative director Oliver Palmer, copywriter Frank Seiler, art directors Sandra Loibl and Julia Koch, account supervisors Monika Klingenfuß and Denise Mancinone, graphic designer Franz Röppischer and photographer Susanne Dittrich represented by

Filed under: Lego, Print

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