Land Rover‘s sponsorship of England Rugby was celebrated in 2010 with a print and online advertising campaign featuring England rugby stars James Haskell, Tom Croft and Ben Youngs dealing with hornets, cactus and rocks. “Play Tough”.
Click on the image below to play the behind-the-scenes video in YouTube (HD)
Credits
The Play Tough Rugby campaign was developed at RKCR/Y&R London by executive creative director Mark Roalfe, art director Jerry Hollens, copywriter Mike Boles with photographer Nick Georghiou.
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