Land Rover is using passport stamps to promote the Defender, a vehicle that can tackle almost anything. The print advertising campaign consists of expertly crafted collages, featuring passport stamps that are built up in the shape of the vehicle. The suggestion is that the Defender is ready for your next adventure, no matter how challenging the environment in which you take it. The campaign follows on from the 2008 Land Rover Passport ad produced for Tata Motors by Gramm, Dusseldorf, Germany.
The Defender Passport campaign was developed at RKCR/Y&R, London, by executive creative director Mark Roalfe, copywriter Phil Forster, art director Tim Brookes, photographer Carl Warner, typographer Lee Aldridge, SiD@rkcr/y&r, producer Ali Power, account director Glynn Euston working with Land Rover national communications manager Les Knight.
The 2008 campaign was developed at Gramm, Dusseldorf, Germany, by executive creative directors Uwe Köbbel and Norbert Streich, copywriter Dieter Hormel, art director Olaf Schulz, account supervisor Matthias Heft and advertiser’s supervisor Alexander Bleuel.