Social media icon Lady Gaga and social gaming giant Zynga have partnered to present GagaVille: an interactive celebration of her new album, Born This Way, set to release in the U.S. on Tuesday, May 23rd. The promo features the entranced Farmville citizens post-Gaga. The farm is full of life after the larger than life pop star has sprinkled her charm and dance upon the farm, sprouting the once desolate fields with budding crops of gemstone flowers, inspiring festively costumed dance raves and infecting her signature fashion sense of the farmers who don bedazzled work gloves. GagaVille will be open to visitors through May 26th and will feature an exclusive preview to tracks from the new album. The campaign is supported by a 60 second commercial and a 2:21 promo, “Paws Up. Hoedown. Lady Gaga goes to Farmville.”
Click on the image below to play the Gagaville commercial in YouTube (HD)
Click on the image below to play the Paws Up Hoe Down video in YouTube (HD)
The Gagaville campaign was developed at Evolution Bureau, San Francisco, by executive creative director/art director Stephen Goldblatt, account director Martha Jurzynski, producer Eric Rasco, creative director/copywriter John Reid, art director/designer Aaron Feiger, working with Zynga marketing director Emily Anadu and Minister of Cool Eric McDougal.
Filming was shot by director Seth Gordon via Moxie Pictures, Los Angeles, NY and London, with executive producer Lizzie Schwartz, producer Mary Rohlich, production supervisors Tim Biggins, Angelena Addario, 1st art director Rusy Mahmood, directors of photography Joshua Hess and Luis Lopez, production designer Shepherd Frankel, set decorator Hernan Camacho, propmaster Drew Kennedy, wardrobe stylist Marissa Borsetto, hair stylist Carl Bailey, makeup artist Lori Madrigal, choreographer Ray Leeper.
Actors were Abigail Marlowe, Ed Bernard, Ed Williams, Kevin West, Roy Jenkins, Judith Shelton, Bree Pavey and Miranda Barraza.
Editor was Heath Rudduck at HutchCo Technologies, with assistant editor Joaquin Machado, executive producer Jane Hutchins. Post production was done at Method Studios, by Flame artist Pete Mayor, producer Ananda Reavis, executive producer Robert Owens. Telecine was produced at Company 3.