Kodak is using the Royal Wedding to promote deals on the All-in-One printer with refillable ink in the UK. Three print advertisements, with yellow backgrounds, use witty plays on the wedding of Prince William and Kate Middleton, with links to the site, printandprosper.co.uk. “Prints Charming”. “Kodak End of Middle Tones”. “For Richer Not Poorer”.
The Wedding print advertising campaign was developed at OgilvyAction, OgilvyOne, Ogilvy & Mather, London, by executive creative director Howard Smiedt, creative directors Paul Garner and Jeff Witek, art directors Giulia Pignone and Neil Aitken, copywriters Grant Codron and James Hodge, senior planner Adrian Langford.