Microsoft has launched a print campaign for the Kinect, their 3D motion capture device designed to work with the Xbox 360 video game console. The images depict people fitting into the shape of a traditional Xbox 360 controller, illustrating the Kinect slogan, “You are the controller.”
Credits
The Kinect contortionists campaign was developed at McCann Erickson Colombia by chief executive officer Samuel Estrada, art directors Mónica Beltrán Gabriel Muñóz and Camilo Urrutia, copywriter Sebastian Villegas Valencia, creative director and writer Eduardo Angel, account director Catalina Sánchez and account manager Carlos Hermida.
Production was done at Criterio by photographers Daniel Martínez and Nicolas Nicolas Fernández.
It must feel weird playing with the kinect. o.o
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