Kia is running a print advertising campaign for the 2012 Kia Sportage, adding family recreational objects, a beach ball, pail and spade, and windmills, into photographs of classic remote scenes. “Take the family off-road.”
Credits
The Family Off Road campaign was developed at Innocean Worldwide, Canada, by creative director Gerald Schoenhoff, art director Zachary Muir-Vavrina, copywriter Sussana Forieri, photographers John Fiorucci (Windmills and Beach Ball) and Jeremy Kohm (Pail), with retouching for Pail done at Image Refinery.
Just a quick amendment to the credits. Photographer John Fiorucci shot and retouched both the Windmill and Beach Ball ad. I can only take credit for the pail execution. Retouching was done by Image Refinery for that image.