Kia Sportage Family Off Road

Kia is running a print advertising campaign for the 2012 Kia Sportage, adding family recreational objects, a beach ball, pail and spade, and windmills, into photographs of classic remote scenes. “Take the family off-road.”

Kia Sportage Beach Ball

Kia Sportage Pail and Spade

Kia Sportage Windmills


The Family Off Road campaign was developed at Innocean Worldwide, Canada, by creative director Gerald Schoenhoff, art director Zachary Muir-Vavrina, copywriter Sussana Forieri, photographers John Fiorucci (Windmills and Beach Ball) and Jeremy Kohm (Pail), with retouching for Pail done at Image Refinery.

Filed under: Kia, Print

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  • Jeremy

    Just a quick amendment to the credits. Photographer John Fiorucci shot and retouched both the Windmill and Beach Ball ad. I can only take credit for the pail execution. Retouching was done by Image Refinery for that image.