Kia brought together the popular hamsters and two sets of robot armies engaging in a dance battle in “Share Some Soul”, a new television commercial aired during the 2011 MTV Video Music Awards. Introducing the significantly refreshed 2012 Kia Soul, the ad features LMFAO’s club music track “Party Rock Anthem.” First they drove. Then they rapped. Now they’re dancing. But they’re not doing any old dance. They’re shuffling. And they’re doing it harder, faster and better than any hamster has ever shuffled before.
Click on the image below to play the Share Some Soul video in YouTube (HD)
The Share Some Soul ad was developed at David&Goliath, Los Angeles, by chief creative officer David Angelo, executive creative director Colin Jeffery, creative director Steve Yee, senior copywriters Greg Buri, JC Abbruzzi, senior art directors Basil Cowieson, Tim Delger, executive producers Carol Lombard and Paul Albanese, and agency producer Jennifer Mersis.
Filming was shot by director Mark Romanek via Anonymous Content, Los Angeles, with director of photography Jeff Cutter, senior VFX supervisor Brad Parker, executive producer SueEllen Clair, line producer Suzie Greene Tedesco, choreographers Rich+Tone.
Visual Effects were produced at Method Studios by senior VFX supervisor/creative director Dan Glass, executive producer Gabby Gourrier, head of production Stephanie Gilgar, VFX supervisor Nordin Rahhali, VFX producer Mike Wigart, CG supervisor Charles Abou Aad, CG supervisor (hamsters) Andy Boyd, animation supervisor Mike Warner, compositing supervisor Chris Bankoff, lighting lead Matthew Maude, and Flame lead Noah Caddis.