KFC in South Africa is appealing to nostalgia in “So Good”, a television commercial featuring the nostalgic dance of an elderly couple back through their lives together. Seamless transitions form part of the subtle choreography, creating a magical blend of reality and wonder, enough for Sir Elton John to bend his rules and allow the use of his timeless track, “Your Song”. Film director Erik Van Wyk says, ‘It is about the love of two people who have spent their whole lives together. So it was important for technical not to overshadow humanity, but rather support it with a soft touch.’
Click on the image below to play the KFC So Good video in YouTube (HD)
The So Good ad was developed at Ogilvy South Africa, Johannesburg, by executive creative director Fran Luckin, creative director Mike Martin, art director Alexa Craner, copywriter Irene Styger, agency producer Liske Van Tubbergh.
Filming was shot by director Erik Van Wyk via Bouffant, Johannesburg with producers Shannon Gloyne and Melina McDonald (executive producer), art director Julie Bonnet, and director of photography Timothy Pike.
Music, “Your Song”, was song by Ellie Goulding and produced by Louis Enslin at Produce Sound.
Click on the image below to play the earlier One Big Family So Good commercial in YouTube (HD)