KFC Emergency Chairs

KFC promotes the Family Feast with “Emergency Chairs”, a television commercial set in the context of a rapidly growing modern family. The Emergency Chairs ad tells the story of a group of people, young and old, coming together and socialising over food. As more and more people arrive, everyone pitches in to find makeshift emergency chairs including beanbags, old piano stools and plastic crates. “The People. The Moment. The Taste”.

KFC Emergency Chairs Ad

Click on the image below to play the Emergency Chairs video.


The Emergency Chairs ad was developed at BBH London by creative director Marc Hatfield, art director Harry Orton, copywriter Robin Warman, agency producer Georgina Kent, with planner Rob Ward, account supervisor Nick Stringer, working with KFC marketing director Jennelle Tilling.

Filming was shot by director Benito Montorio via Blink Productions, London, and Monkey Films, Cape Town, with director of photography John Lynch, producers Stuart Butterworth/James Bland

Editor was Andy McGraw at Stitch Editing.

Post production was done at The Moving Picture Company (MPC), London.

Music was licensed and arranged at Hear No Evil. Music is “One Big Family”, by Embrace, covered by Temple Cloud.