Kayak Search One and Done

American travel site Kayak.com is running a television advertising campaign featuring the people who are just too stupid to make use of the site’s services. “Bright Man”, “Frank” and “Think” introduce us to characters who lack self awareness, needlessly wasting their time researching travel deals on their own.

Kayak.com Bright Man commercial


“Bright Man” introduces us to a middle-aged man whose wasted hours searching for travel deals are critiqued by a female consultant. The super and voiceover: “Compare hundreds of travel sites at once. Kayak. Search one and done.” Click on the image below to play the video in YouTube (HD)

“Frank” features a burnt-out former bully who zones out as he wastes his time, freed up from administering atomic wedgies, searching multiple travel sites. Click on the image below to play the video in YouTube (HD)

“Think” features an American businessman browsing a store in Asia as he brags to a Kayak consultant about his lack of thought while traveling, then proceeding to order large quantities of suspicious-looking “rice flour” to carry in his briefcase on his travels home. Click on the image below to play the video in YouTube (HD)

Credits

Kayak’s television advertising campaign was developed at Barton F. Graf 9000 New York, by creative director/copywriter/art director Gerry Graf, and producer Winslow Dennis.

Filming was shot by director Harold Einstein via Station Film with director of photography Dante Spinotti, executive producers Steve Orent and Tom Rossano, producer Eric Liney.

Editor was Chuck Willis at The Cutting Room, New York. VFX/online editing was done at Light of Day, New York. Colourist was Tim Maslack at Company 3. Sound was mixed by Tom Jucarone at Sound Lounge. Music was composed by Andrew Sherman at Butter Music & Sound, New York.

More Kayak.com Commercials

Click on the image below to play the Nuns video in YouTube (HD)

Click on the image below to play the Kissing video in YouTube (HD)

Click on the image below to play the Sunscreen video in YouTube (HD)

  • Kevin99

    Problem is Kayak doesn’t post search results of many sites. They search a few. A true search engine for travel can be found at BestTravelCoupon. This site searches 100s of sites. When you search a city you will see search results from many different sites that are not found on Kayak.

    BestTravelCoupon.com beats Kayak.