Katy Perry in ghd Scarlet Collection

ghd, the professional hair styling brand, has released a new press advertising campaign featuring USA pop singer Katy Perry for the launch of its Scarlet Collection. The new ads, shot by photographer David LaChapelle, show Katy Perry as Snow White with a 1920s make over, bringing to life the decadence and sophistication of the time. The campaign follows on from the Iconic Eras series launched in April: Boho Chic, Glamour and New Wave.

The new ghd television advert for Christmas 2011! ghd introduces the ultimate gift – the ghd Scarlet Collection

Click on the image below to play the Mirror on the Wall video in YouTube (HD)

Credits

The Scarlet Collection campaign was developed at RKCR/Y&R, London, by creative partners Steve Williams and Adrian Lim, executive creative director Damon Collins, producer Ali Power, account director Katey-Ellen Price, account planner Ellie Grant, and client service director Vicky Jacobs, working with ghd chief marketing officer Michael Cohen, global brand equity director Sarah Lambley.

Photographer was David LaChapelle via CXA. Media was handled at Carat by media planner Jon Kershaw.

Go behind the scenes and meet Katy Perry’s Hair Stylist, Danilo. Click on the image below to play the video in YouTube (HD)

Go behind the scenes and meet Katy Perry’s Wardrobe Stylist, Johnny Wujek. Click on the image below to play the video in YouTube (HD)

Go behind the scenes and meet Katy Perry’s Make Up Artist, Jake Bailey. Click on the image below to play the video in YouTube (HD)