Katy Perry in ghd Scarlet Collection
ghd, the professional hair styling brand, has released a new press advertising campaign featuring USA pop singer Katy Perry for the launch of its Scarlet Collection. The new ads, shot by photographer David LaChapelle, show Katy Perry as Snow White with a 1920s make over, bringing to life the decadence and sophistication of the time. The campaign follows on from the Iconic Eras series launched in April: Boho Chic, Glamour and New Wave.
Scarlet Collection Credits
The Scarlet Collection campaign was developed at RKCR/Y&R, London, by creative partners Steve Williams and Adrian Lim, executive creative director Damon Collins, producer Ali Power, account director Katey-Ellen Price, account planner Ellie Grant, and client service director Vicky Jacobs, working with ghd chief marketing officer Michael Cohen, global brand equity director Sarah Lambley.