Diageo is promoting Johnnie Walker in Australia as the choice of drink for the important man in a tongue-in-cheek television advertising campaign. Longstanding perceptions of the brand being a serious drink for serious and important people are embraced in a series of commercials with Bob Torti exuding arrogance and charm along the lines of campaigns for Old Spice (Isaiah Mustafa as the Man Your Man Could Be and Bruce Campbell as the Man of Experience), Heineken (John Turturro Man-to-Man Advice Giver) and Dos Equis (Jonathan Goldsmith as Most Interesting Man in the World)
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Click on the image below to play the Contemplating Words video in YouTube (HD)
Click on the image below to play the Races video in YouTube (HD)
Click on the image below to play the Golf video in YouTube (HD)
Click on the image below to play the Whisky Decanters video in YouTube (HD)
The Important Man campaign was developed at Leo Burnett, Sydney, by chief creative officer/executive creative director Andy DiLallo, creative director Tim Green, art director Cameron Harris, copywriter Grant McAloon, agency producer Margot Fitzpatrick, account director Claire Kesby-Smith, group account director Peter Bosilkovski, and account manager Tom Grace.
Sound was produced at Song Zu, Sydney.