John Cleese Breaks Free for TomTom

British comedian John Cleese is taking a break from retirement to appear in a series of short films for GPS company TomTom. Cleese provides his own wacky take on the need to escape the drudgery of slow and stopped traffic, all to the sounds of Queen’s track, “Break Free”. The films are inspired by Cleese performances in Monty Python (Traffic Lights), Clockwise (Bastards), A Fish Called Wanda, Fierce Creatures and Fawlty Towers (Anger Management). The campaign, online on the TomTom Facebook page, invites viewers to submit their own “Break Free” videos.

John Cleese TomTom ad

Click on the image below to play the Silly Dance video.

Click on the image below to play the Selfish Bastard video.

Click on the image below to play the I Spy video.

Click on the image below to play the Traffic Lights video.

Click on the image below to play the Anger Management video.

Click on the image below to play John Cleese on Honking Horns in YouTube

TomTom Break Free contest

John Cleese TomTom Credits

The videos and campaign are created by Pool Worldwide. Dutch media agency MEC is responsible for media tactics and planning. Content and Motion created the global social media and PR strategy. AdStract is doing global seeding and outreach.

Filed under: Commercials, TomTom

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