John Cleese Breaks Free for Tom Tom

British comedian John Cleese is taking a break from retirement to appear in a series of short films for GPS company TomTom. Cleese provides his own wacky take on the need to escape the drudgery of slow and stopped traffic, all to the sounds of Queen’s track, “Break Free”. The films are inspired by Cleese performances in Monty Python (Traffic Lights), Clockwise (Bastards), A Fish Called Wanda, Fierce Creatures and Fawlty Towers (Anger Management). The campaign, online on the TomTom Facebook page, invites viewers to submit their own “Break Free” videos.

John Cleese TomTom ad


Click on the image below to play the Silly Dance video in YouTube (HD)

Click on the image below to play the Selfish Bastard video in YouTube (HD)

Click on the image below to play the I Spy video in YouTube (HD)

Click on the image below to play the Traffic Lights video in YouTube (HD)

Click on the image below to play the Anger Management video in YouTube (HD)

Click on the image below to play John Cleese on Honking Horns in YouTube (HD)

TomTom Break Free contest

Credits

The videos and campaign are created by Pool Worldwide. Dutch media agency MEC is responsible for media tactics and planning. Content and Motion created the global social media and PR strategy. AdStract is doing global seeding and outreach.

Filed under: Commercials, TomTom

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