JL, Jornal de Londrina, Londrina’s newspaper, ran a print advertising campaign in January encouraging subscribers to hold the delivery of their newspaper while travelling. Three print ads show characters from the news sitting on steps of readers, clearly suffering from the effects of age. “The news gets old. Hold the delivery of your newspaper when you’re travelling”.
The Old News campaign was developed at TIF Comunicação, Curitiba, Brazil, by creative director Thiago Biazetto, art director Waldemar Segundo, copywriter Luiz Destri.