Heineken continues its raunchy marketing for Jillz Sparkling Cider, a popular brand in Netherlands, with “Sprinklers”, a television and online commercial popping with sexual tension. Three women watch three men working in the Jillz orchard, enjoying the brewing process, before letting off the sprinklers. The version made for TV has the guys wearing their shirts. The Director’s cut, available here online, is more revealing.
Click on the image below to play the Sprinklers Directors Cut video.
Click on the image below to play the Making-Of video.
The Sprinklers ad was developed for Heineken at Pink and Poodle by creative director/art director/strategist Wencke van Amstel, creative director/art director Wanda van Damme, strategist Wouter Boon, account/project manager Michèle Hartevelt, executive producer Swantje Hoppe.
Sound was designed at Wave Studios by Nick Smith. Music was produced at Sizzer Amsterdam. Vocals were by Ivo, lead singer of Supercity. Voiceover is by Martin Heijgelaar. The Making of video was produced by director Ebrahim Hajee and editor Wilbert van ‘t Hof.
Click on the image below to play the 2009 Jillz video.