Jennifer Aniston takes her endorsement of Glaceau‘s SmartWater bottled water products to the next level with her “Sex Tape” bid for viral video status. The 2:46 video, released on the DrinkSmartWater YouTube channel, shows Aniston responding to three creatives as they work through viral techniques. Lip synch teenage YouTube star Keenan Cahill, a parrot, yellow Labrador puppies, skateboarding dogs, dirty dancing babies, a Double Rainbow Paul Vasquez and a kick in the crotch for one poor fan. The video ends with a spoof of Aniston’s hair-tossing video and the naming of the viral bid, “Jennifer Aniston’s Sex Tape”. All to promote Glacéau Smartwater, vapor-distilled water with added electrolytes first launched in 1996.
Click on the image below to play the video in YouTube (HD)
Click on the image below to play the trailer in YouTube (HD)
The Sex Tape ad is part of an ongoing campaign featuring Jennifer Aniston, developed at Kraftworks, New York. The Viral ad was developed at Zambezi, Los Angeles, by creative director Brian Ford, associate creative director Kevin Buth, managing director Chris Raih, group account director Pete Brown, account supervisor Dana Valikai, agency producer Alex Cohn.
Audio was mixed at Pop Sound by Peter Rincon.