JeChange Choosing a Husband

French insurance product comparison site is running a humorous television commercial comparing shopping for insurance to shopping for a husband. A young girl plays with two male dolls and one female doll as she asks her mother how she chose her husband. All parents will one day get the question how they met, but this mother isn’t telling the romantic story to her daughter. Instead she is telling her the plain truth. Accompanied with the slogan “On gagne toujours a comparer” (it’s always worth shopping around).

JeChange Daughter with dolls

Click on the image below to play the Comparers video.

JeChange Credits

The Choosing a Husband commercial was developed at Publicis Conseil, Paris, by creative director Olivier Altmann, art director Philippe Boucheron, copywriter Patrice Lucet, account managers Emmanuelle Henry and Débora Guarachi, general manager Jean-Patrick Chiquiar.

Filming was shot by director Rudi Rosenberg via Les Télécréateurs, Paris, with producer Geneviève Triquet.

Post production was done at Home Digital Pictures by Romain Gingembre. In-house TV producers at WAM were Sophie Bouyet, Christine Clerc, Patrick Pauwels and Pierre Marcus. Sound was produced by Clémens Hourrière.