JC Penney, the US department store chain, is inviting customers to personalise their Christmas season giving with the use of QR tags and mobile phone technology. “Santa Tags”, in the form of QR codes, enable shoppers to record a personalised gift message for each of their gifts. The QR Tag project, online at jcpsanta.com, is part of the “Who’s Your Santa” campaign, including “Who’s Your Santa” gift cards, a Facebook game and catalogue themes.
Click on the image below to play the Santa Tag introduction video in YouTube (HD)
Credits
The Who’s Your Santa campaign was developed at Saatchi & Saatchi, New York.
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Always find it interesting who gets the final credits in the end. What a pity all the exceptional technical and creative partner collaborations that go on behind the scenes in putting this kind of campaign together doesn’t get a mention -- maybe that would help this kind of innovation find air time for clients faster … we should have a film style role call for this!
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