JBL Hear The Truth with Maroon 5
JBL, the audio equipment company, has launched “Hear the Truth”, an integrated campaign proclaiming the brand’s 60 year heritage, promoting its latest products and challenging listeners to strive for the truest sound experience. The campaign’s launch TV commercial follows members of Maroon 5 as they prepare for a gig and discuss how they found their ‘sound’.
Click on the image below to play the Maroon 5 Hear The Truth video in YouTube
The JBL Hear The Truth campaign was developed at Doner, Detroit, by chief creative officer Rob Strasberg, executive creative director Murray White, art director Chris Perry and copywriter Rachel Sokolewicz.