The Pacific Standard Time Art in L.A. exhibit, a collaborative celebration of the art scene in Los Angeles from 1945 to 1980, is being promoted with an advertising campaign pairing great artists with pop culture icons. The first commercial featured Red Hot Chili Peppers frontman Anthony Kiedis along with artist Ed Ruscha. The most recent ad introduces comedy actor Jason Schwartzman, who, after being overheard admitting his dislike of museums, is followed around by the face and voice of conceptual artist John Baldessari. The two then engage in a long dialogue about art and how to mature into becoming more appreciative of it.
Click on the image below to play the Jason Schwartzman Celebrates John Baldessari video in YouTube (HD)
Click on the image below to play the Anthony Kiedis celebrates Ed Ruscha video in YouTube (HD)
More films will be unveiled over the next little while, starring Ice Cube and Charles Earnes. The campaign also includes a website and print ads. Print ads and a new phone app will augment 900 street-pole banners, bus wraparound ads and online video promotions.
Pacific Standard Time is a collaboration of more than sixty cultural institutions across Southern California, coming together for six months beginning in October 2011 to tell the story of the birth of the Los Angeles art scene and how it became a major new force in the art world. Each institution will make its own contribution to this grand-scale story of artistic innovation and social change, told through a multitude of simultaneous exhibitions and programs. Exploring and celebrating the significance of the crucial post-World War II years through the tumultuous period of the 1960s and 70s, Pacific Standard Time encompasses developments from L.A. Pop to post-minimalism; from modernist architecture and design to multi-media installations; from the films of the African American L.A. Rebellion to the feminist activities of the Woman’s Building; from ceramics to Chicano performance art; and from Japanese American design to the pioneering work of artists’ collectives.
Initiated through $10 million in grants from the Getty Foundation, Pacific Standard Time involves cultural institutions of every size and character across Southern California, from Greater Los Angeles to San Diego and Santa Barbara to Palm Springs. Pacific Standard Time is an initiative of the Getty. The presenting sponsor is Bank of America.
The Pacific Standard Time campaign was developed at TBWA\Chiat\Day Los Angeles by executive creative director Patrick O’Neill, creative director Jayanta Jenkins, copywriter Liz Cartwright, art director Stephen Lum, executive director of integrated production Richard O’Neill, director of innovation Niki Weber, broadcast producer Lacy Plunk, technical lead John Bauer, executive art producer Karen Youngs, print producers Wonder Serra, Darla Marchi and Michael Pourmohsen, production coordinator Jon Branden, executive director of integration Matt Bonin, director of digital production Chincha Evans, senior digital producer Eli Shillock, project manager Heather Kuhne.
Filming was shot by director Jesse Dylan via Wondros, Los Angeles with director of lighting Bern Caughey, director of photography Paul Ryan, producer Matt Benson, executive producer Priscilla Cohen, editor Al Kamalizad and additional editor Samah Tokmachi, post producer Janine Criscuolo, and first assistant director Adam Feil.
Audio post production was done at POP Sound by mixer Peter Rincon and producer Brian Angely.