ITV1‘s coverage of the 2011 Rugby World Cup is introduced with a title sequence featuring images from the tournament’s history created in flowing ink. Inspiration for the images comes from traditional tattoo art worn by Maori in New Zealand. Music is “World In Union”, the World Rugby Cup anthem.
Click on the image below to play the ITV Rugby World Cup video in YouTube (HD)
Credits
Filming was shot by directors Richard Norley and John McKenna at Jump Design, London, with designer Lee Jacobs, compositor Russell Mann. Particle effects were produced at Play Nicely, Bristol.







Having watched nearly all of the RWC, I came to enjoy the title sequence. It was more inspiring than the England performance on the pitch…