ITV Rugby World Cup Titles

ITV1‘s coverage of the 2011 Rugby World Cup is introduced with a title sequence featuring images from the tournament’s history created in flowing ink. Inspiration for the images comes from traditional tattoo art worn by Maori in New Zealand. Music is “World In Union”, the World Rugby Cup anthem.

ITV Rugby World Cup Titles commercial


Click on the image below to play the ITV Rugby World Cup video in YouTube (HD)

ITV Rugby World Cup Titles commercial

ITV Rugby World Cup Titles commercial

ITV Rugby World Cup Titles commercial

ITV Rugby World Cup Titles commercial

Credits

Filming was shot by directors Richard Norley and John McKenna at Jump Design, London, with designer Lee Jacobs, compositor Russell Mann. Particle effects were produced at Play Nicely, Bristol.

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Location UK UK

One Response to ITV Rugby World Cup Titles

  1. Chris says:

    Having watched nearly all of the RWC, I came to enjoy the title sequence. It was more inspiring than the England performance on the pitch…

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