IRN-BRU is being promoted as the choice of the Scottish summer at the beach in “Cut Out”, a television, outdoor and digital advertising campaign, with in-store, on bus wraps and on-pack support materials. The 60 second seaside escapade celebrates summer whether it rains, hails or shines, from a seaside soaking to a game of swingball and a muddy music festival. The dazzling mix of live action and animation is set to a soundtrack from Scottish music star Paolo Nutini and his fast-paced hit, ‘Pencil Full of Lead’. Visitors to the IRN-BRU site have the opportunity to upload a photograph of their face which will then be transformed into one of the leading characters in the advert.
Click on the image below to play the Cut Out Summer video in YouTube (HD)