iPad is Iconic

Apple has released a new television commercial in the “iPad is…” series. From Hollywood to the classroom, the iPad now has over 60,000 apps for just about everyone and everything. We’re shown glimpses of the DJ app, mobile boarding pass app, Wall Street Journal, books, school exams and film directing (reference to David Fincher).

iPad Iconic Mobile Boarding Pass


The iPad campaign was developed at TBWA\Media Arts Lab, Los Angeles, by chief creative officer/executive creative director/copywriter Eric Grunbaum, chief creative officer/executive creative director Scott Trattner, executive creative director Duncan Milner, creative directors Jason Sperling, Chuck Monn, Demian Oliveira, copywriter Ted Kapusta, agency producers Hank Zakroff and Nathan Nowak.

Filming was shot by director Jessica Sanders via Epoch Films, Los Angeles, with director of photography Nicole Whitaker, executive producer Jerry Solomon and Lisa Margulis.

Editor was Glenn Martin at Nomad. Post production was done by artist by Ben Gibbs at D-Train and colorist Stefan Sonnenfeld at Company 3.