Interbank in Peru ran a print advertising campaign using unfinished works of art to promote a three minute car loan application process. Mosaic, rug, pointillism and paper balls are used to demonstrate the concept of people beginning detailed work with great focus, before losing patience. “Some people can’t wait. We offer car loans granted within 3 minutes”. The campaign won a Silver Press Lion at Cannes International Festival of Creativity.
The 3 Minute Loans campaign was developed at JWT, Lima, by art director Eduardo Meza, copywriter Sergio Franco, illustrator Jorge Luis Ramos (Coquito), photographer Andres Alfaro, and retoucher Edwin Zegarra.