Intel The Chase

Intel is building excitement around the 2nd Generation Intel® Core™ i5 processor through “The Chase”, an action-adventure video titled “The Chase.” The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop. Filmed on location in Prague, Czech Republic, the video features a multitude of programs and sites, including Apple’s iTunes, Facebook, YouTube, Microsoft Office and the Adobe Creative Suite.

Intel The Chase video


The Chase video was developed at Venables Bell & Partners, San Francisco, by executive creative directors Paul Venables and Will Mcginness, creative directors Paul Foulkes, Tyler Hampton and David Kim, copywriter Josh Parschauer, art directors Beau Hanson and Dan Kenneally, director of integrated production Craig Allen, agency producer Kacey Hart, interactive producer John Eagan, interactive design director Ezra Paulekas.

Filming was shot by Smith & Foulkes via Nexus Productions, London, with director of photography Oliver Wood, executive producer Tracey Cooper, production manager Alistair Pratten. Editor was Paul Hardcastle at Trim, London.

Sound was designed at Human, with music by composers Edmond Dunne and Gareth Williams produced by Jonathan Sanford. Sound was mixed at Play, Santa Monica, by John Bolen. Telecine and Flame work was done at Time Based Arts by James Allen and Sheldon Gardner.