Intel and Toshiba Inside

Intel and Toshiba have released a trailer for “Inside“, an innovative new social media film in which the protagonist engages with the audience via social media. Actress Emmy Rossum plays the starring role of Christina, a woman trapped in a room with only an Intel processor-powered Toshiba laptop and an untraceable Internet connection. Unable to determine where she is being held or what her fate might be, Christina uses the laptop to mobilize her social network, reaching out to friends, family and anyone else who can help her figure out where she’s being held and how to escape. Viewers are encouraged to connect with Christina, tweet clues and post advice to her Facebook page. The film will be launched in full in August 2011, with progress viewable online at theinsideexperience.com, facebook.com/theinsideexperience, @theinsideexp, and youtube.com/TheInsideExperience.

Intel and Toshiba Intel social media film poster


Click on the image below to play the video in YouTube (HD)

“Inside” is the first blockbuster-caliber social film experience that allows the viewer to have an active voice and play a participating role in the film’s outcome. The film will air in short episodes starting on July 25, with viewers helping to decode Christina’s dilemma by posting tips, insights, ideas and clues. The editing team, led by Josh Bodnar of Whitehouse Post, will incorporate posts that best fit the storyline into the episodes.

Intel and Toshiba Intel social media film Emmy cries for help

One viewer will have a chance to be cast in a role through a YouTube online casting call that opens today on the website and runs through July 20. The winning video submission, chosen by director D.J. Caruso, will be incorporated into the movie, with he winner will be included in the credits of the film.

Click on the image below to play the Casting Call video in YouTube (HD)

Credits

The Inside developed at Pereira & O’Dell, San Francisco, and digital production company B-Reel.

The online movie was directed by DJ Caruso (Disturbia) via RSA Films with cinematographer Mauro Fiore (Avatar and Training Day). Editor was Josh Bodnar at Whitehouse Post. Graphics were produced at Laundry. Visual effects and online editing were done at Ntropic. Music is by Squeak E Clean.

Intel and Toshiba Intel social media film Emmy uses laptop to get help

  • http://www.dooodleslove.com/ Miki

    Nice storyline! Love how they use the laptop as a key prop in the narratives. Reminds me of the film ‘Buried’.