Intel and Toshiba Inside Experience

Intel and Toshiba have released a trailer for “Inside“, an innovative new social media film in which the protagonist engages with the audience via social media. Actress Emmy Rossum plays the starring role of Christina, a woman trapped in a room with only an Intel processor-powered Toshiba laptop and an untraceable Internet connection. Unable to determine where she is being held or what her fate might be, Christina uses the laptop to mobilize her social network, reaching out to friends, family and anyone else who can help her figure out where she’s being held and how to escape. Viewers are encouraged to connect with Christina, tweet clues and post advice to her Facebook page. The film will be launched in full in August 2011, with progress viewable online at,, @theinsideexp, and

Intel and Toshiba Inside social media film poster

Click on the image below to play the Inside Experience trailer.

“Inside” is the first blockbuster-caliber social film experience that allows the viewer to have an active voice and play a participating role in the film’s outcome. The film will air in short episodes starting on July 25, with viewers helping to decode Christina’s dilemma by posting tips, insights, ideas and clues. The editing team, led by Josh Bodnar of Whitehouse Post, will incorporate posts that best fit the storyline into the episodes.

One viewer will have a chance to be cast in a role through a YouTube online casting call that opens today on the website and runs through July 20. The winning video submission, chosen by director D.J. Caruso, will be incorporated into the movie, with the winner included in the credits of the film.

Click on the image to play the case study video.

Click on the image below to play the 10-Day summary.

Click on the image below to play the full movie.

Inside Experience Credits

The Inside developed at Pereira & O’Dell, San Francisco, and digital production company B-Reel.

The online movie was directed by DJ Caruso (Disturbia) via RSA Films with cinematographer Mauro Fiore (Avatar and Training Day). Editor was Josh Bodnar at Whitehouse Post. Graphics were produced at Laundry. Visual effects and online editing were done at Ntropic. Music is by Squeak E Clean.

Intel and Toshiba Intel social media film Emmy cries for help
Intel and Toshiba Inside social media film Emmy uses laptop to get help