InPes The Chase
InPES (Institut national de prévention et d’éducation pour la santé) in France recently ran “The Chase”, an advertising campaign raising awareness of sexually transmitted diseases gonorrhea, syphilis, chlamydia and hepatitis B. Actors dressed up as STI appeared on banners, infosist.fr and a humorous online commercial.
Click on the image below to play the Chase video.
Click on the image below to play the interview with gonorrhea video (French) in YouTube
The Chase ad campaign was developed at McCann France Paris by creative director Manoelle Van Der Vaeren, art director Philippe Pinel, copywriter Frederick Lung and agency producer Matthieu Tombarelle.