InPes The Chase

InPES (Institut national de prévention et d’éducation pour la santé) in France recently ran “The Chase”, an advertising campaign raising awareness of sexually transmitted diseases gonorrhea, syphilis, chlamydia and hepatitis B. Actors dressed up as STI appeared on banners, infosist.fr and a humorous online commercial.

Inpes The Chase


Click on the image below to play the Chase video in YouTube (HD)

Click on the image below to play the interview with gonorrhea video (French) in YouTube (HD)

Credits

The Chase ad campaign was developed at McCann France Paris by creative director Manoelle Van Der Vaeren, art director Philippe Pinel, copywriter Frederick Lung and agency producer Matthieu Tombarelle.

Filming was shot by director Aoife McArdle via La Pac, Paris, with director of photography Steeven Petitteville, and stylist Jean-Marc Mirete.