InPES (Institut national de prévention et d’éducation pour la santé) in France recently ran “The Chase”, an advertising campaign raising awareness of sexually transmitted diseases gonorrhea, syphilis, chlamydia and hepatitis B. Actors dressed up as STI appeared on banners, infosist.fr and a humorous online commercial.
Click on the image below to play the Chase video in YouTube (HD)
Click on the image below to play the interview with gonorrhea video (French) in YouTube (HD)
The Chase ad campaign was developed at McCann Paris by creative director Manoelle Van Der Vaeren, art director Philippe Pinel, copywriter : Frederick Lung and agency producer Matthieu Tombarelle.