Illamasqua, the British cosmetics line, has launched “Born Again”, a short starring BAFTA winner Vicky McClure. The short film tells the story of a beautiful young woman on a journey that will define who she will be for the rest of her life. At odds with the world, tense and on edge, she chases the sun in the hope she will find peace in its setting. At her journey’s end she realises that to be born again, first you must die.
Click on the image below to play the 2 minute version in YouTube (HD)
Click on the image below to play the Uncut video in YouTube (HD)
Click on the image below to play the Making Of video in YouTube (HD)
Click on the image below to play the interview with Vicky McClure in YouTube (HD)
The Born Again campaign was developed at Propaganda, Leeds, by creative director/ art director/ copywriter Mark Williams, account director Nicki Casey.