IKEA Singapore has launched its local version of the online green, eco friendly and environmental sustainability advertising and marketing campaign, Never Ending Job. The campaign involves a series of three films in which children talk about environmental sustainability. The integrated advertising and marketing strategy is hosted on a dedicated site promoting eco green living by support green and eco friendly products, a never ending list of ways the company supports green living, and pot a plant game.
What would you say to Mother Nature? Click on the image below to play the video in YouTube (HD)
Mother Nature Needs Help. Click on the image below to play the video in YouTube (HD)
What Happens if You Don’t Help? Click on the image below to play the video in YouTube (HD)