IKEA‘s “Homemade Is Best” coffee table book has won Grand Prix for Design at the Cresta Awards. The 140 page book, designed by Forsman & Bodenfors, contains 30 classic Swedish baking recipes, covering everything from small biscuits to large cakes. Inspired by high fashion and Japanese minimalism, the book tones down the actual cake and puts the ingredients in focus. The recipes are presented as graphic still-life portraits on a warm and colorful stage. The campaign included an iphone app linking exercise and baking.
Click on the image below to play the Homemade is Best case study video in YouTube (HD)
Click on the image below to play the Kondis App TV ad in YouTube (HD)
Credits
The Homemade is Best book was designed at Forsman & Bodenfors, Gothenburg, by copywriters Fredrik Jansson and Anders Hegerfors, art directors Staffan Lamm and Christoffer Persson, photographer Carl Kleiner (Bauer), account manager Ewa Edlund, account supervisor Susanna Fagring, planner Tobias Nordström, working with IKEA marketer Joel Idén, web producer Eva Råberg, stylist Evelina Bratell, retoucher Henrik Lagerberg at F&B Factory. The book was produced at Mad In Sweden and Kokokaka.
See more images from the book at entries.se
You have to give it up for Ikea’s graphic design abilities. Something about just screams minimalist with a loud voice.
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