IKEA is running “Climber”, a television commercial in which a man climbs a wall to prepare dinner. He navigates cupboards, appliances and table settings in a quest for a renovated kitchen and dining room. “Nu har vi fler vitvaror än någonsin” (Now we have more appliances than ever).
Click on the image below to play the Climber video in YouTube (HD)
The IKEA More Appliances commercial was developed at Forsman & Bodenfors, Stockholm, by art director Silla Levin, copywriters Marcus Hägglöf and Rickard Hallberg, agency producer Magnus Kennhed, working with IKEA project manager Maria Bergqvist.
Music, by Burl Ives, is covered by Martin Landquist.