The ICC (International Cricket Council) is running three 40-second commercials starring Sachin Tendulkar (India), Muttiah Muralitharan (Sri Lanka) and Shakib Ul Hasan (Bangladesh) standing in the line of projected footage from the past. This campaign plays upon a deep personal wish that these cricketing legends are fostering, to bring the cup home. This campaign is supported by print and outdoor.
Bangladesh skipper Shakib Al Hasan talks about bringing the World Cup home. Click on the image below to play the video in YouTube (HD)
Indian cricketer Sachin Tendulkar talks about his first experience of the World Cup. Click on the image below to play the video in YouTube (HD)
Sri Lankan cricketer Muttiah Muralitharan talks about his aspirations. Click on the image below to play the video in YouTube (HD)
The Bring The Cup Home series was developed at Ogilvy, Mumbai, by creatives Sukesh Nayak, Heeral Akhaury and Hemal Jhaveri.
Filming was shot by director Piyush Raghani via Old School Films with producer Sudipta Banwar Karnik , line producer Annie Sukeshwala, director of photography Andre Menezes, offline editor Ernest D’Souza, online editor Sanjay Chavan , 1st art director Supriya Sarin, art directors Okeef, Dhruv and Roxanne , colourist Albert Goo. Costume styling was done by Swati & Schulen .
Music is by Amartya Rahut, with sound designed by Arun Crasta.