I Wanna Go to the Royal Easter Show

The 2011 Sydney Royal Easter Show, the oldest and largest annual event in Australia, is being promoted with an integrated advertising campaign featuring three old school cartoon characters Bluey (dog), Smokey (pig) and Milky (cow). The animated television commercial at the centre of the campaign shows the three animals racing to attend the biggest show in town, run from 14 to 27 April. The campaign also includes an iPhone app and a contest to win a gold carnival wrist band.

Sydney Royal Easter Show character Smokey the pig


Click on the image below to play the video in YouTube (HD)

Sydney Royal Easter Show character iPhone app

Credits

The Easter Show animation concept was developed at DDI Adworks Sydney and produced at XYZ Studios, Sydney, by director Stephen Watkins, art director Auver Cedric Austria and illustrator/animator Marco Palmieri.

The iPhone app was developed at C2 Media, Sydney.

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  • http://www.komosion.com John O’Neill

    In addition, the Show has launched a phenomenally successful ‘Which Showbag Are You?‘ application, completed by more than 100,000 unique visitors. The application was designed and developed by digital agency Komosion as was a new, behind-the-scenes blog, ‘Show Tails‘.