HP has launched “Everybody On,” a global marketing campaign that celebrates how people around the world are using HP technology to pursue their personal and professional passions. The “Everybody On” campaign began during the Grammys broadcast with a 60-second anthem TV spot featuring an instrumental version of Lou Reed’s iconic song “Walk on the Wild Side.” Further television commercials, online at the Everybody On digital hub and YouTube channel, introduce us to people, including Alicia Keys, whose passion has been supported by emerging HP technology.
The “Wild Side” commercial showcases a broad range of solutions – from computers to mobile devices and printers – and how technology connects people to their passions. “Everybody touch. Everybody tap. Everybody move. Everybody app. Everybody Digg. Everybody host. Everybody Skype. Everybody post. Everybody dream. Everybody sprint. Everybody air. Everybody print. Everybody frag. Everybody tweet. Everybody shuffle. Everybody beat. Everybody mobile. Everybody global. Everybody cloud. Everybody now. Everybody nimble. Everybody bond. Everybody instant. Everybody on.” Click on the image below to play the video in YouTube (HD)
At the center of the campaign is the “Everybody On” Digital Hub, where a variety of digital content will be hosted, including inspirational interviews about pursuing passions using HP technology. The digital hub will allow consumers to engage with passionate individuals and businesses from around the world, including IndyCar driver Gil de Ferran, social activist Aria Finger from DoSomething.org and “Project Runway” star Mondo Guerra.
During the 53rd Annual GRAMMY® Awards telecast on Feb. 13, HP unveiled the first in a series of TV spots that highlight personal passions and the HP technology that enables them. Alicia Keys shares her passion for music and the importance of her audience hearing her songs exactly as she recorded them. The commercial features HP notebook PCs with Beats Audio™, an award-winning technology solution exclusive to HP that was built in collaboration with artist and producer Dr. Dre and chairman of Interscope Geffen A&M Records and Beats co-founder Jimmy Iovine to produce studio-quality sound on a computer. Click on the image below to play the Alicia Keys video in YouTube (HD)
The global marketing campaign was developed in collaboration with agencies Creature, Designkitchen, Edelman, Goodby Silverstein & Partners, McCann Erickson, Omnicom Media Group and Publicis.