How to be an All Black

Kitbag, an online sports stores based in the UK, is working with Adidas to run “How to be an All Black”, an advertising campaign promoting its range of rugby jerseys for Rugby World Cup fans. Zinzan Brooke, former All Black Number 8, gives his top tips on how to earn the black jersey, acted out on the street, in the warehouse and on the field by young and old. “Good enough to wear black?”

How to be an All Black

Click on the image below to play the How To Be an All Black video.

Kitbag All Blacks Home Kit

How to be an All Black Credits

The campaign was developed at The Lift Agency, London.

Filed under: Adidas, All Blacks, Rugby union, Rugby World Cup