Kitbag, an online sports stores based in the UK, is working with Adidas to run “How to be an All Black”, an advertising campaign promoting its range of rugby jerseys for Rugby World Cup fans. Zinzan Brooke, former All Black Number 8, gives his top tips on how to earn the black jersey, acted out on the street, in the warehouse and on the field by young and old. “Good enough to wear black?”
Click on the image below to play the How To Be an All Black video in YouTube (HD)
The campaign was developed at The Lift Agency, London.