Hot Wheels Light Show
Hot Wheels™ lit up Circular Quay in Sydney on Thursday night, showcasing groundbreaking 3D projection technology at Customs House. The notorious Hot Wheels™ Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle. Brought to life by international digital production agency Muse, the projection featured footage of the world’s fastest toy vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world.
Click on the image below to play the Light Show video in YouTube (HD)
“Every Hot Wheels owner has imagined themselves racing through a fantasy Hot Wheels™ track. Now the experts are showing us how it’s done with a race that’s set to bring Customs House crashing down” said Hot Wheels™ Australia Senior Marketing Manager, Amanda Allegos. “Strap yourself in; it’s going to be a wild ride!”
The Hot Wheels Light Show was developed at Muse, Amsterdam.