Hot Wheels Curl Board

Mattel‘s Hot Wheels brand was given a boost in Colombia on March 26 with the construction of a specially designed life-sized track component. A “curl” was lifted on to an over bridge across a popular highway, giving children and their parents a chance to talk about the Hot Wheels experience as they drove past.

Credits

The Curl board campaign was developed at Ogilvy Colombia Bogota by VP creative John Paul Forero, general creative director Juan Jose Posada, creative directors Mauricio Guerrero and Diego Cardenas, copywriter Julian Gutierrez, art directors Andrés López, Camilo Ruano and Daniel Mora, photographer Javier Crespo, art buyer David Alvarado, account director Fabio Quiroga, with production by Freddy Rivero and Leonardo Miranda.