Hornbach, the European hardware store chain, recently ran a television advertising commercial, “Wachse über dich hinaus”, translated in English as “Grow Beyond Yourself”. Men emerge from the darkness of winter in what seems to be a nod to George A Romero’s Night of the Living Dead and James Wan’s Saw series. The commercial releases the tension as they embrace the madness of spring renovation and gardening.
Click on the image below to play the Spring video in YouTube (HD)
The Spring ad was developed at Heimat, Berlin, by creative director Guido Heffels, copywriter Frank Hose, art director Ramin Schmiedekamp, agency producer Mark Hassan.
Filming was shot by director Sebastian Strasser via Radical Media, Germany, with director of photography Adam Kimmel, producer Ben Schneider and executive producer Christiane Dressler.