Spanish advertising agency Honest & Smile ran “Este regalo no es tuyo” (“This gift ain’t yours”), an experimental project using hundreds of USB memory sticks as bottles with a message. The best gifts are like good old songs, jokes or poems: they don’t belong to anyone… but to all of us. Based in this thought, the experimental project www.esteregalonoestuyo.com (This Gift Ain’t Yours) was launched in Spain, releasing hundreds of memory sticks in Barcelona and Madrid. If you find one (or someone gives it to you), you just have to do 2 things: 1) Grab a thing from it and add another of yours. 2) Leave the stick somewhere else and then tell your story in the wall of the EsteRegaloNoEsTuyo Facebook page. Traveling USB sticks have been seen in locations all around Spain, with some heading to London, South America and Switzerland.
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The Esta Regalo No Est Tuyo campaign was developed at Honest&Smile, Madrid.