Honda is treating Facebook fans to a Halloween collection of custom, hand-carved pumpkins featuring the faces of fans who posted Honda-themed pumpkin photos in 2010. Last Halloween, fans created Honda-inspired Jack-o’-Lanterns and posted them on Honda’s Facebook wall. The response was so overwhelming that the “True Love Can Be Scary” gallery was created. This year, in the latest installment of the Honda Loves You Back campaign, Honda partnered with Maniac Pumpkin Carvers to produce pumpkins with an extraordinary likeness to the fans themselves.
The Honda Halloween campaign was developed at RPA Santa Monica by executive creative director Joe Baratelli, group creative director Jason Sperling, associate creative director/copywriter J Barbush, art director Brian Farkas, copywriter Tylynne McCauley, producer Allison Kahan.