Hero Baby, the Spanish baby food company, is promoting Hero Baby Good Night cereal with a print advertising campaign featuring fairy tales gone wrong. “With Hero Baby Good Night, the end of the tale never comes.” The Frog Prince sits waiting for his princess to come and kiss him, while Red Riding Hood grows up inside the wolf doing her knitting, while her grandmother dies waiting for the dashing woodsman to rescue them. Children dining on Good Night cereal don’t stay awake long enough to hear the happy endings of their bedside stories. The Good Night product is an easy-to-digest combination of 8 Cereals & Vegetables With Milk, designed for 6 month babies with follow on formula including Omega 3 and 6, prebiotics, 13 vitamins and 5 minerals.
The Good Night campaign was developed at Ignition K, Madrid, by creative director David Moure, art director/illustrator Manuel Martínez Soler, and copywriter Victoria León García.