Henkel Vernel Unbelievably Soft

Henkel’s Vernel fabric softener is presented as the means to unbelievably soft clothes in this print advertising campaign from the United Arab Emirates. Miss Sarah, Mr Tarek and Aunt Agatha fit into folded clothes in postures that would be great for limbo dancing.

Henkel Miss Sarah

Henkel Mr Tarek

Henkel Aunt Agatha


The Henkel campaign was developed at DDB Dubai by executive creative director Shehzad Yunus, creative director/art director Makarand Patil, creative director/copywriter Kartik Aiyar, account supervisor Akshay Manikantan, agency producer Heba Kharouf, with photography and illustration produced at Remix Studio Bangkok, working with Henkel brand manager Abdul Sami Qahar.

Filed under: Henkel, Print

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