Heineken is running “The Date”, the second film from the Open Your World, following on from the success of the Clio award-winning film “The Entrance“. The film is a beautifully crafted, yet incredibly high-energy story following the Heineken® legend as he woos his stunning date on an epic journey, a glamorous tribute to all magical dates and legendary night-outs. Shot on location in London, the hip atmosphere of ‘The Date’ is complemented by a musical score featuring the catchy 1960s Bollywood track “Jaan Pehechaan Ho”. The film also sees the introduction of a new Heineken Legend.
Click on the image below to play the video in YouTube (HD)
“With The Date, we are keen to show that we are not creating one hero but that in every Heineken drinker there is a legendary hero in the making” adds Sandrine Huijgen, Manager Global Heineken® Communication. She concludes, “We have started a great creative adventure as a brand, and as a team. We are just finding our voice and we have the firm motivation to continue on this path!”
The Heineken date/legend campaign includes the release of digital material, including a unique tongue-in-cheek “Legendary Making of” and a music video for “Jaan Pehechaan Ho”, with more exciting consumer participation elements launching in the coming months. The films can be viewed on the Heineken® YouTube Channel and on the Heineken® Facebook Fan Page. Heineken is using the Twitter hashtag, #thedate, to promote the campaign.
Click on the image below to play the Legendary Making Of video in YouTube (HD)
Click on the image below to play the Heineken; Feestje? Tapje video in YouTube (HD)
The Date Film was developed at Wieden+Kennedy Amsterdam by executive creative directors Mark Bernath, Eric Quennoy, art director Alvaro Sotomayor, copywriter Roger Hoard, broadcast director Erik Verheijen, agency producer Tony Stearns, associate producer Niko Koot, planners Stuart Parkinson and Martin Weigel, group account director Clay Mills, account director Jasmina Krnjetin, account manager Dan Colgan, project manager Sharon Kwiatkowski, business affairs manager Karen Crossley, working with Heineken global brand director Cyril Charza, global communications team Sandrine Huijgen, Josefien Olij and Rachel Ijzendoorn.
Filming was shot by director Fredrik Bond via Sonny London with director of photography Mattias Montero, producer Alicia Bernard and executive producer Helen Kenny. The Making Of the Legend team also included digital content directors Zak and Dan, producer Jack Beardsley, and digital content photographer Hugo Stenson.
Editor was Tim Thornton-Allan at Marshall Street Editors.
Post production was done at The Mill, London, by Flame artist Jay Bandlish, 3D artist David Lawson, colorist Adam Scott, and producer Paul Schleicher.