Harvey Nichols, the UK department store chain, is running “Walk of Shame”, an advertising campaign designed for the Christmas 2011 season. TV commercial introduces female audiences to the embarrassing reality of the morning after the office Christmas party, inviting them to check out Harvey Nichols for their walk of pride. Harvey Nichols invites fans to share their walk of shame on Twitter with #walkofshame.
Click on the image below to play the Walk of Shame video in YouTube (HD)
Credits
The Walk of Shame campaign was developed at DDB UK, London, by creative director Jeremy Craigen, creatives Mike Crowe and Rob Messeter, account director Paul Billingsley, account manager Charlotte Evans, agency planner Elisabeth Jamot, agency producers Maggie Blundell, Chris Styring, Catherine Turgoose, and project manager Kirsty Petrie.
Filming was shot by director James Rouse via Outsider, London, with producer Benji Howell.
Nice thought, tapping into the human truth that becomes ever more prevalent round the Christmas period. They missed a trick by calling it “walk of pride”, instead of “stride of pride”. I also wonder whether many girls will openly admit to their #walkofshame on Twitter, perhaps an anonymous forum may have been a better option.
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