Guinness the True Brew of Halloween

Guinness is presented as the true brew of Halloween in this print advertisement developed in Toronto. The dark brew rises above a menacing pumpkin patch, providing nurture for the pumpkins and connecting with the swirling brown clouds of the storm.

Guinness Halloween 2011


The True Brew of Halloween ad was developed at The Marketing Store, Toronto, by creative director Michael Oliver, creative director/art director Travis Shorrock, copywriter Will Hasenkrug, CGI artist/retoucher Brett Simms, and modeller Rowan Simpson.

Filed under: Diageo, Guinness, Halloween, Print