Green Lantern Got Milk
Warner Brothers and DC Entertainment are promoting the new Green Lantern film with Lanternworthy.com, an online experience developed in conjunction with the Got Milk? campaign. The site offers a series of games to determine if you are fit to join the Green Lantern Corps. Michael Clarke Duncan narrates as Kilowog as he guides visitors through tests that measure their agility, strength, and focus, reminding them constantly of the benefits of chocolate milk.
The Lanternworthy.com campaign was developed at Deutsch New York by chief creative officer Greg DiNoto, executive creative director Stephen Nesle, group creative director Jeremy Bernstein, associate creative director/copywriter Judd Counsell, interactive art director Roxy Feldman, interactive producer Alisha Garfinkel, content producer Peri Brand.
Production was by Unit 9 and Helpful Strangers by interactive director Fredrick Aven, producer Carmela Di Prinzio, animators Benz Vongatanee and Edmund Fung, designers Josh Smith and Edmund Fung, technical lead Marco Scabia, and composer/sound designer
Audio Post was done at Sonic Union by mixer David Papa.