Grant Elevators in Australia is running an advertising campaign that pokes fun at the lifestyles of the ultra-wealthy to highlight the surprising affordability and customisability of their residential range. With Australia’s aging population, residential elevators are becoming less of a luxury and increasingly a quality-of-life choice for baby boomers who wish to remain independent as long as possible. Drawing on four generations of experience, Grant Elevators turns residential homes into works of art with customised elevator solutions. This campaign shows that while the idea of installing an elevator in your home may seem grand to some, the price is far from it.
The Lift Your Style was developed at Block, Perth, by creative directors Mark Braddock and Dale Simmonds, copywriter Melita Masters, art director Daniela Varone, account planner Claire Fenner, photographer Thom Perry, with retouching at The Office of John Cheese and Lucid Metal. Media was handled by Mitchell & Partners.
“The ‘Grant Elevators – Lift your style’ campaign highlights the fact that Grant’s elevators are fully customisable while being relatively affordable – you don’t have to be a pretentious architecture critic or a British toff to appreciate the finer things in life,” says Mark Braddock, Creative Director at Block.